错误的行为：解读行为经济学Misbehaving：The Making of Behavioral Economics3 ?( D5 O' D, Q! l7 ?9 A4 g
出版社: W. W. Norton & Company; 1 (2016年6月14日)7 r' u& O _" p5 m# T# Y
平装: 432页 }$ w7 L; a, o9 F
语种： 英语
: Y, d# H4 }% a- |# r! a4 o 条形码: 97803933527950 W5 z- \! S A. ?. E1 L7 R& D4 k
商品尺寸: 14 x 2.8 x 21.1 cm. f3 X2 Z8 u: Z7 C: r* r2 ^ P
* P0 F! W1 W/ s. K 《“错误”的行为》准备好改变你对经济学的看法了吗？纵观理查德?泰勒的职业生涯，我们发现他的研究始终围绕着一个激进的观点开展：经济活动的主体是人，即拥有可预测行为且容易犯错的个体。在《“错误”的行为》一书中，泰勒讲述了他将经济学从高高在上的“象牙塔”中带回现实的艰难之旅，其中的故事引人入胜，并且不乏诙谐幽默，彻底改变了我们对经济学、对自己以及对整个世界的看法。; S4 M Y/ Y& k8 C0 L4 @
传统经济学的假设前提是，理性的经济人是经济活动的主体。研究伊始，泰勒就意识到人类与《星际迷航》中斯波克那样不懂情感的理性人完全不同。不管是购买闹钟、转售篮球门票，还是申请抵押贷款，我们都会存在某种偏见，所做出的决定与经济学家假设的标准理性模型相去甚远。换句话说，我们的行为并不理性，甚至在传统经济学家看来是“错误”的。更重要的是，这种“错误”的行为会导致严重的后果。起初，经济学家并不屑于研究人们的错误判断及其对市场的影响，他们认为这只是一种引人发笑的“杂耍”，无足轻重。不过，如今这些关于人类行为的研究却帮助我们在工作和生活做出了更好的决定，也促使政府制定出更出色的政策。, L, A! I$ u5 h( V! x1 Q
泰勒通过人类心理学的近期成果以及他对动机和市场行为的真知灼见，引导读者学习如何在日渐复杂的世界中做出更理智的决定。从家庭理财到学院分办公室，从电视竞猜类节目到美国国家橄榄球联盟选秀，再到优步（Uber）这样的公司，泰勒向我们展示了如何将行为经济学应用到现实生活中。
/ `, |. i7 ?: ?* @9 c 《“错误”的行为》一书中点缀着泰勒与传统经济学思想激烈斗争的有趣故事，以独特的方式探索了人类深层次的弱点。当经济学遇到心理学，碰撞出的火花将对个人、管理者和决策者产生深远和启发性的影响2 C' B* Y1 m m m
编辑推荐9 Y( M$ k' ^ I( f
Unless your species evolved sometime after 1993 when Jurassic Park hit theaters, you're no doubt familiar with this dinosaur-bites-man disaster tale set on an island theme park gone terribly wrong. But if Speilberg's amped-up CGI creation left you longing for more scientific background and ... well, character development, check out the original Michael Crichton novel. Although not his best book (get ahold of sci-fi classic The Andromeda Strain for that), Jurassic Park fills out the film version's kinetic story line with additional scenes, dialogue, and explanations while still maintaining Crichton's trademark thrills-'n'-chills pacing. As ever, the book really is better than the movie. --Paul Hughes
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Michael Crichton was born in Chicago, in 1942. His novels include The Andromeda Strain, The Great Train Robbery, Congo, Sphere, Rising Sun, Disclosure, and The Lost World. He is also the creator of the television series ER.) I$ Z6 Q* a( p6 I) q
媒体评价
0 }" W# R# i; T/ p n1 Z9 ]4 |2 r3 l From Publishers Weekly Bioengineers clone 15 species of dinosaurs and establish an island preserve where tourists can view the large reptiles; chaos ensues when a rival genetics firm attempts to steal frozen dinosaur embryos, and it's up to two kids, a safari guide and a paleontologist to set things right. PW called this, "A scary, creepy, mesmerizing technothriller with teeth." Copyright 1991 Reed Business Information, Inc. From School Library Journal YA-- Massive sums spent on biotechnology, 24 Cray supercomputers sent to a fog-shrouded island off Costa Rica, and expert advice bought from paleontologists have combined to produce the most incredible amusement park of all time. Jurassic Park is inhabited by real dinosaurs, over 200 of them, all cloned from snippets of ancient DNA. Crichton is a master at blending technology with fiction, creating a tale all the more terrifying because it could happen. And the terror is heightened when dinosaurs escape from their barricaded area on the island, an event occasioned by the foolhardiness of relying on technology to control their range. Readers can just imagine being caught in the open with these dinosaurs after there's been a massive power outage on the island. Suspense, excitement, and good adventure pervade this book--and few YAs will be able to resist it. - Pam Spencer, Jefferson Sci-Tech, Alexandria, VA Copyright 1991 Reed Business Information, Inc.
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/ C, O, f, a9 N2 J9 E6 o- k An astonishing technique for recovering and cloning dinosaur DNA has been discovered. Creatures once extinct now roam Jurassic Park, soon-to-be opened as a theme park. Until something goes wrong...and science proves a dangerous toy.... "Wonderful...Powerful." THE WASHINGTON POST BOOK WORLD
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Misbehaving：The Making of Behavioral Economics(epub格式)
4 u) F' r, I' U( a; l& s# e% BMisbehaving：The Making of Behavioral Economics(pdf格式); H- _. v8 ^( ^, z6 i/ W6 x
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